Experience

Ronald McDonald House Charities of Charleston - Marketing & Events Manager June 2021 - Present

• Expertly orchestrate 4 major fundraising events annually, from inception to completion, raising over $800,000 total

• Manage annual events with budgets exceeding $75,000 for up to 350 attendees

• Recognized as a resource and benchmark for marketing standards within the global RMHC network

• Serve as a key point of contact for over 100 third-party fundraisers instrumental in generating over $150,000 annually

• Lead a dynamic team of 2+ marketing interns, aligning their efforts to enhance the organization’s brand

• Achieved a 51% increase in RMHC Charleston’s brand awareness through strategic social media initiatives

• Elevated RMHC Charleston’s social media presence into the top 10% among 130+ U.S. RMHC Chapters

Williamson Cosmetic Center - Marketing Associate May 2019 - June 2021

• Successfully led a virtual open house initiative, resulting in a 101% sales increase from the previous year’s in-person event, effectively broadening audience reach and engagement

• Managed 3 social media accounts for 3 locations and 1 physician to maintain brand visibility and engagement

• Increased social media referral revenue by 58% in 2021 (year-over-year) within a span of only 5 months

• Increased social media referral revenue by 88% in 2020 (year-over-year) despite challenges posed by a global pandemic

• Designed all company marketing materials encompassing brochures, banners, invitations, email campaigns, media kits, and special event assets, to maintain a consistent brand image

• Created 5-7 monthly advertisements for print, billboard, social media, and radio to increase brand’s reach across Louisiana

• Corresponded with 5+ brand reps to maintain an open line of communication regarding new product releases and treatment promotions

• Organized 3-5 monthly events including vendor correspondence, marketing plans, attendee coordination and logistics to promote company services and increase sales

By Alexis Co. - Owner/Creator 2018 - Present

• Collaborate with 2-3 clients per month to create graphic artwork valuable to the client’s brand

• Utilize 3 design programs - Procreate, Adobe Illustrator, & Adobe InDesign - to create digital illustrations and graphics for various concepts

• Organically doubled follower count within 1 month to increase exposure of personal creations

Alpha Delta Pi Sorority - Recruitment & Marketing Team Member November 2017 - November 2018

• Collaborated with Recruitment & Marketing VP and fellow team members to orchestrate a smooth recruitment process

• Created strategic marketing plan to promote a positive brand image and entice 1000+ women to join our organization

• Received and processed over 1000 Potential Member recommendation letters to maintain an up-to-date log of all Potential Member information

Excel Group, Inc. - Accounts Payable Intern December 2017 - May 2019

• Managed invoice processing from 200+ companies monthly to track

• Corresponded with 200+ company AP supervisors to maintain an open line of communication

• Consistently provided clear solutions to various Accounts Payable issues weekly

Education

Louisiana State University, College of Humanities & Social Sciences August 2017 - May 2020

• Bachelor of Science, Psychology GPA: 3.24
  

Skills

Software: Adobe Creative Suite, Canva, Final Cut Pro X, Procreate, Nextech, Raiser’s Edge, Greater Giving

Affiliations: Alpha Delta Pi Sorority, Ronald McDonald House Charities

Interests: Professional Zillow Peruser, YA Romance Novel Fanatic, Oat Milk Latte Connoisseur